ElviraTigress

  INTERNET PROPHETS

Enlightened E-Business Strategies for Every Budget

Author : Mary Diffley

We don’t live on Little House on the Prairie anymore and today’s frontier isn’t in the west, it’s on the Net. We live in the Internet Age where change seems to take place at light speed. If you’re in business today, it seems like you need a prophet just to make a profit and no matter what you think you need, you definitely need to be on the Net.

When someone once said, ...

Social Media Marketing An Hour a Day

Author : D a v e E v a n s

“In a world where ‘authenticity’ matters, Dave’s the real deal. I first met him when I launched PlanetFeedback: He’s one of the smartest and most passionate leaders around the business issues of social media. Dave’s book, a practical, step-by-step guide for marketers looking to expand their skills, shows you how to tap the Social Web the right way.” —Pete Blackshaw, Chief Marketing Officer, Ni...

Stop Acting Like a Seller and Start Thinking Like a Buyer

Improve Sales Effectiveness by Helping Customers Buy

Author : Jerry Acuff with Wally Wood

Once you realize your product or service is not a good fit for the buyer, you’ve got to openly say so. There’s incredible power in telling someone you’re not good for them if you truly are not—at least not now. It builds your credibility, and you have no idea what that will do for you over the long term. Sometimes not...

The New Rules of Marketing and PR

How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

Author : David Meerman Scott

“The Internet is not so much about technology as it is about people. David Meerman Scott, in his remarkable The New Rules of Marketing and PR, goes far beyond technology and explores the ramifications of the Web as it pertains to people. He sets down a body of rules that show you how to negotiate those ram...

PRICING WITH CONFIDENCE

10 WAYS TO STOP LEAVING MONEY ON THE TABLE

Author : reed k. holden mark r. burton

This is a book on pricing, so let’s look at the problems of using price to meet specific objectives. In almost all cases, we are talking about applying price discounts to meet short-term sales objectives.

Unfortunately, the results of this strategy are almost always unsatisfactory. It’s not hard to see why. Discounting simply trains customers to hold off placing...

Branding For Dummies

The Fun and Easy Way To Build Your Brand

and Increase Revenues

Author : Bill Chiaravalle and Barbara Findlay Schenck

Congratulations! You’re about to take control of your brand.

If you’re thinking, “I don’t even have a brand,” then this book is definitely for you. It’s also for anyone who wants to build a better brand, repair a broken brand, extend the power of a brand, or start from scratch and create a brandnew brand.

Branding has al...

Get Clients Now!

A 28-Day Marketing Program for Professionals, Consultants, and Coaches

Second Edition

Author : C. J. Hayden

The prospect of getting clients—now!—is a delightful concept. It’s a noble endeavor for any business; a desired pot of gold at the end of your rainbow.

It is also a tough job, a baffling and daunting task, and a goal not easily reached by the majority of businesses.

For those reasons, it is absolutely crucial that you pursue that goal with...

18 Steps to Starting Your Business

Author : Linda Pinson

It has often been said that, “You can run your business by the seat of your pants—but you will probably end up with torn pants.” One of the principal reasons for business failure is the lack of proper planning. In today’s world, both small and large businesses have come to understand that they need to take the time to evaluate their business potential and map a plan for the future. Start-up is where the plann...

The Millionaire Maker’s Guide

to Creating a Cash Machine for Life

Author : Loral Langemeier

At the beginning of a new company, most inexperienced entrepreneurs find themselves woefully alone. Oh, there’s family, yes, and friends. But most often, family and friends give would-be entrepreneurs the advice they want to hear, as opposed to the advice they need to hear if the company they want to create stands any chance of success.

And, of course, most companies don’t s...